My career as a designer began while pursuing something completely different: farmwork in the Pacific Northwest. I noticed the farmers and entrepreneurs around me were struggling to convey their messages and identities. I felt that with some strategy and creativity they could more easily communicate with customers, employees, and the community.
Now, as a designer, connecting people with brands through clear and impactful storytelling is my passion. I believe that communication will play an important role in the future, that the way we connect is integral to the progress of culture and humanity whether it's for a small farm in a rainy place, or a different industry entirely.
